1. technology

My chosen technology is going to be gaming, within this i will look at the 3 major consoles; Sony's PS3, Microsoft's Xbox 360 and Nintendo's Wii. I will also be looking at the world of online gaming, both console and computer gaming.

The products are all marketed differently and depending on what they are marketing, for actual games then magazines and posters can be used but also web sites will list all new games that are being released, for example, the new xbox 360 games that are being released are shown on the 'game' store website shown here. this is similar to the other 2 consoles. But for the online games they are marketed differently, usually when have a online game it will be run by a company who make you log in and choose the type of game you wish to play, and they will have games advertising on there. this allows the users to find new games witch have been created by the same craters. this would show the user that if they liked the game they are playing on then they will like the new game. this advertising is aimed at the people who use the consoles or those who use online gaming, this is usually the younger generation but some of the older generation to. This website shows the statistics of who are the main gamers. interestingly the demographic for online games shows that 41% of online games are women who play on such sites as 'miss video games' and 'guild cafe'. still showing that it is a male dominated industry, this could be to do with the violent games that are released.

There are hundreds of companies who make games and there is a variety of cost. This website shows the main publishers and where they rank in the producing scale. It shows how many games have to be produced to keep them at the top of the charts. Electronic arts or EA sell hundreds of games, this shows most of them but there are still so many missing. Due to them dominating the sports industry games they have published games for each year, e.g. Fifa 94 up to Fifa 2008 this is similar with other games such as madden 94 to madden 08. They also follow such series films like Harry Potter and Lord of the Rings.

News games have a tendency to be expensive when they are sold on the consoles but cheaper if they are to be played on a computer online. Looking at the game website it shows new console games to be around £30-£40. Which most would consider very expensive but people are willing to pay that for new games.

The gaming is a mixture of push and pull gaming, depending on the games and what you need to do where as online it is much more pull as you have to freedom to explore the levels and interact with other all around the world. And the new media is defiantly hot media as it is new and is continually expanding.

The video gaming industry which includes the online gaming isn’t a new technology just and old one that is radically improving, although new media is been used inside the consoles to improve them. For example the new use of HD or high definition within gaming shows that the technology has to move forward with the new technology that is brought forward. The use of blue-ray disk inside the PS3 shows that we are capable of improving new games even more that before.

In my opinion it is the console developers who have been responsible for developing the new games and kept the industry moving forward, this is because they need to make money and if they improve there software then the game developers will keep making the games to go on them. This comes down to every one wanting to make money and the easiest way to do that is to keep upgrading the software and bringing new things into the market.